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30Apr2020: Left deVere Group Recently?? This is what you should know….

NEBA Financial Solutions have worked with IFAs all over the world for many years in a number of different ways. Unsurprisingly, many many of them started at deVere. For all that might be said about deVere, we at NEBA have a lot of respect for deVere and what they have accomplished even though they are not our client. Regardless of how anyone personally feels about deVere, nobody can deny the success they have had. The vast majority of IFAs we interact who are most successful started at this company. It has proven time and time again to be a great training ground for success. However, when IFAs leave to set up on their own or join another firm for better commission (as there is a lot better on offer out there), many simple mistakes are made by more than a few IFAs. So why write this? No, we are not trying to convince you to go back, although many IFAs do return to deVere. There is so much more money to be made. The reason is simple: DON’T MAKE STUPID CHOICES!! When you leave quite often there is nobody restricting your investment decisions and a world of options is opened up to you. It’s about putting your clients first. Here are some tips to help you keep your clients happy and avoid death threats: Choose the right company to work with Higher commission rates should not be the only thing that attracts you to a company. Did you know that most IFAs who leave deVere end up earning less money than they did before? Having higher commission rates without the right work ethic is a recipe for disaster. Keep up the good habits you have formed. The company you work with should also be regulated somewhere. If not, the amount and type of business you can do would be restricted e.g. SIPPs etc…. NEBA work with IFA companies all over the world and can advise you what is a good deal and who is trustworthy in your area to work with. For those branching out on their own (starting their own company) choosing the right Network is essential. Networks basically provide TOB with all the Platforms you need for a small cut of the reveune. Often TOBs can’t be obtained without regulation or a history of business making it difficult for new companies starting up. For a list of Networks we recommend, email john@nebafinancialsolutions.com. There are pros and cons to each. A Network is only suitable for those who can operate their own office as you are essentially on your own, just tapping into someone else’s TOB with Platforms. Some have joining applications of $2500+, a monthly charge + up to 20% of commission. Others just take 15-20% of commission. This can be a highly rewarding move for the more experienced IFA, but damaging if you are not quite ready to branch out on your own. 2. Structured Products Ex-deVere IFAs seem to ask for the same type of structured Notes. Does S&P 500, FTSE 100 & Eurostoxx sound familiar? These are often described as the “Major Indexes”. Did you know that this combination of Indexes in a Structured Note lowers the return for the client and doesn’t lower volatility to make it safer? There are many other “Safe” Indexes to use which will produce just as much (if not more) safety and a higher return. “Can’t be” I hear you say! Well, unless you are a Structured Note specialist and know how they are priced, you should listen up! It has more to do with the correlation between the underlying assets than the assets themselves. How Structured Notes are priced is a whole separate article, so I will leave it here. NEBA are happy to support you by giving rationale behind any Index used to help you explain to your clients. Just because it is what you sold in the past, it doesn’t mean that it is still best today! 2. Other Bad Investment Choices There are literally hundreds of companies out there. They also have sales men and women telling IFAs stories about “their investments” and “how good they are”. They make everything sound so wonderful to build your confidence in what their selling. I am surprised how many IFAs fall for these tricks. As a sales person yourself, shouldn’t you be able to recognise when you are being sold to? Look into any investment you promote to your clients. If it sounds too good to be true, it often is regardless of the justification given to why it is not too good to be true. Sad to say that some IFAs simply don’t care about the risks choosing to ignore tham and are attracted to the ridiculously high commission on offer. Hopefully if you are reading this, you are not one of them. Here are some thoughts and examples of investments to avoid: Car Park or other property investments – Guaranteed return + Guaranteed buy back after 5 years. The T&C’s state that the guaranteed buy back is conditional on them having a buyer. WHAT??? That is like me saying I guarantee to sell your car in a week……. “as long as I have a buyer”. NEBA advised people to avoid these years ago. https://www.thisismoney.co.uk/money/investing/article-7217241/Park-sold-airport-car-park-spaces-investment-goes-bust.html Any Fund or Loan Note that pays stupid commission to you, high return to the client, high commission to the distributor and the investment itself needs to make money. Mmmmm….. I am sure that all these people can be paid and the client will still get his money right?? Some Loan Notes are fine otherwise they wouldn’t exist. However, many that are promoted to IFAs have a great sounding story e.g. High Guaranteed return, 100% Capital Protected, high commission. Not so useful when the Capital Protection is worthless! https://beatthebanks.co.uk/unregulated-pensions-investments/dolphin-trust/ Might be worth reading https://nebablog.com/2018/08/13/100-capital-protection-myth-or-real/ These are just a few of the hundreds of examples ex-deVere IFAs have invested into. In summary, leaving deVere can be the best move you have ever

30 Apr, 2020
NEBA Financial Solutions
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01Apr2020: Panic Selling…. Don’t be STUPID!!

Is the World Ending? Should I Sell? During times of high volatility, it can be very tempting to want to pull out of your stock market investment. But according to a recent study by Bank of America this might be the worst thing you can do. Nobody can fully predict the markets which is why so many Fund managers experienced losses. “What if they fall further??” some people say. Even though nobody can predict major events like COVID 19, the can manage event risk after they have happened. In English, this means that although the Stock Markets may still fall, your Fund Manager will already have adapted his strategy to mitigate “event risk”. The the risk of further drop is still there, but any drop should be a fraction of the markets. Panic selling not only locks in losses but also puts investors at risk for missing the market’s best days. For you often find that the best days in the stock market come right on the back of the worst days. Your Fund manager uses techniques to take advantage of upside movement. Take last month as an example (March 2020). The indexes posted sizeable losses on many days but also enjoyed its two largest daily point gains on record. The impact of missing those large up days is extremely significant. According to the Bank of America study, if an investor missed the 10 best days of each decade since 1930 their total returns would be just 91% verses 14,962% if they just stayed invested the whole time. Think about it. Missing just the single best day each year lowers returns from 14,962% down to 91%. The only way you can make sure you catch those big up days is to stay invested even though you want to sell out. Experts advise investors to avoid the impulse to time the market, which can be difficult even for professional traders. According to an Axis Mutual Fund study spanning a period of 16 years from 2003 to 2019, equity funds delivered a compound annual growth rate of 18.8% but investors in these funds only returned 12.5%? Why is that? It is because investors try and time the market and mostly get it wrong. The study also found large fund inflows happened after a period of good returns, not before it. We see this all the time. Investors try to time the market but only end up making things worse. They would be better to ride it out. We know it is tough watching your investments fall but it will be tougher if you miss the recovery. We will close with a comment from Warren Buffett which he wrote in his most recent letter to shareholders. “Anything can happen to stock prices tomorrow. Occasionally, there will be major drops in the market, perhaps of 50% magnitude or even greater. But the combination of The American Tailwind … and the compounding wonders described by Mr. [Edgar Lawrence] Smith, will make equities the much better long-term choice for the individual who does not use borrowed money and who can control his or her emotions.” What Buffett is ultimately saying is “keep calm, and invest for the long term.” If your adviser has allowed you to sell out your investments without staging a serious protest, FIND A NEW ADVISER!! The same goes for people who have money sitting in cash right now. If your adviser has not strongly encouraged you to get it invested now, FIND A NEW ADVISER!! There is absolutely no point in sticking with an adviser or an advisory compay that knows less than you! www.nebawealth.com, www.nebafinancialsolutions.com Warning: This strategy is not for people who have invested in a few stocks. “Panic Selling…. Don’t be STUPID!!” was written for people invested in Mutual Funds and/or those with a diverse portfolio of stocks. If in doubt, speak to a qualified professional. Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

1 Apr, 2020
NEBA Financial Solutions
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05Mar2020: Why is my Structured Note value down when the Assets are up?

Well, unlike Funds, any costs associated with setting up and clients buying into a Structured Note does need to come into consideration. These costs are normally factored into the first 6 months or so. This is unlike many Funds that have an exit penalty spread between 5 and 7 years. So this is only a factor early on in a Structured Note. So why then does the product not track for example, the underlying assets or at least the worst performing asset? Think about this from the Banks point of view for a minute: “What effect does someone selling have on us??” I have covered initial setup costs so not more needs to be said. However, I would like to point out that if you had spent a lot of money setting up an investment (Structured Product) and someone sold the next week, why should the Bank take a hit on this? Is that really fair? It would be like buying a new car, driving 10k then handing it back to the dealer expecting a full refund. Other factors to consider is the Banks balance sheet. A few years ago Commerzbank (a German Bank) had their investment rating downgraded. They launched an aggressive campaign to bring new assets to the Bank. A lot of this money was raised via Structured Notes. Their grade was improved after some time and they are happily A Grade again. If large amounts of people were to sell their investments at the same time, the Bank could once again have their credit rating looked at. So during chaotic global crisis (like COVID-19), the Banks can lower the value of a Structured Note to deter mass selling. Those that panic and still choose to sell essentially make the Bank a little more money. Money that is needed to keep their book of business in good standing with Moody’s and Fitch. Does the movement of assets have any sway on the pricing? Of course they do! But normally just on the downside. If the assets slide, the value of the Note will also slide. If the Assets are massively up e.g. 15% each above the start, unfortunately the value of the Note will not go higher than the value of the next Coupon payment i.e. if the next Coupon is 2% next month, the Note will unlikely be valued at more than 101% regardless of asset performance. In the case of an almost certain Autocall, the Bank may try to tempt you to sell by putting the value at 101.5% as this would save them having to pay out an extra 0.5% when the product Autocalls. At the end of the day, the Bank owns the product and can sell for what they like. However, if they didn’t give a fair enough value on the secondary market, I am pretty sure that people would be less likely to use these investments. The moral of the story is that if you need to sell early, you can. You will most likely get back slightly less than if you held the investment to term. The great thing about Structured Notes is that if you hold the product, the Bank have to honour the Terms at maturity. So don’t panic sell!! Just like a Fund or Stock, if you sell when Markets are down, you’ll get back less than you bought for. Unlike Funds or Stocks, if you hold a Structured Note when markets are down, then you still have 100% of your money unless the value has dropped below the Barrier. e.g. Example 1: You buy into the S&P 500 Index and it drops 15%. Direct investment you’d have lost 15%. With a Structured Note, you’d have lost nothing. Example 2: You buy into the S&P 500 Index and it drops 45%. Direct investment you’d have lost 45%. With a Structured Note, you’d have lost 45%. This is exactly the same but you’d at least be protected for a good chunk of the downside in a Structured Note, and a Fund would have to recover completely. A Note only has to get above the barrier to return 100%. These are general rules for the Value of a Structured Note. There will often be glitches and mistakes in pricing which is just normal human error. See a video here on how NEBA took advantage of one such Glitch with the potential to earn clients over 300% in 4 years: https://www.nebafinancialsolutions.com/wp-content/uploads/2017/10/Whiteboard-Animation_nebalex_New_Recovery_Video-revised-B-1.mp4 NEBA are happy to help put a balanced portfolio together to fit the clients attitude to investing. Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

5 Mar, 2020
NEBA Financial Solutions
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13Nov2019: Why does NEBA have a Wealth Management Division?

Written by John Beverley – Managing Director NEBA Group This is a question that comes up with our IFA clients every so often. Most have known about it for years. What I will try to do over a few short paragraphs is explain why we created the office, its function and how it might help you. Back in 2014 NEBA created a Labuan based Malaysian office. It was originally intended to get TOB with Banks in Malaysia so NEBA could offer Structured Notes to Malaysian IFAs in their local currency as Banks outside Malaysia wouldn’t touch investments in MYR. By the time everything was set up (took until early 2017) this opportunity had long since passed. As you are all more than aware, regulation all over the world has been getting tighter and tighter. This has had a massive effect on the IFAs who support NEBA’s investments as they could no longer look after many of their clients. I took the decision in 2018 to open a Wealth Management division of NEBA and allow IFAs in unregulated Countries, to piggy back on our licence here. This has allowed our clients (you as IFAs) to continue to do business as normal and manage your existing clients (like a Network relationship). The IFAs affected were mainly based around: parts of Africa, parts of Asia, South and Central America. It took several months to work out the kinks of this division of NEBA as Wealth Management was not our main focus nor did we have any TOB in place with platforms. A new admin team were hired, trained and finally in 2019, NEBA had a fully functioning Wealth Management division supporting our IFA clients who struggle to operate where they are. Thank you for those of you who were patient as we set this up and also helped us in the process. NEBA can now offer TOB to IFAs with most Life Companies, Platforms, SIPP Providers, Trust Companies, Insurance and more. I would welcome anyone who does not have licencing, or is setting up their own office in a country where there is no real form of regulation, to get in touch with our team. We’d be more than happy to support you setting up (so long as you continue to use our investments of course!). What we do: NEBA Pay amazing rates on new business (Platform, Funds, Insurance etc..) NEBA Pay on everything (including Trail and Renewals) NEBA Set you up on each Platform to manage your clients NEBA Set up your client accounts on NavGlobal (CRM and asset tracking software) NEBA Provide and online commission report for you to track every penny of commission so you can see what comes from and goes where NEBA Provide guidance and how to guides NEBA Provide Lead Generation for your office (*subject to conditions) NEBA Provide you with licencing coverage to manage your clients regulated activities NEBA Provide our name and a history clients can trust NEBA Provide Model Portfolios You all know how to get in touch with us. We are here to support you! We look forward to continuing to work with you, whether it is to continue to assist your investment choices via our Singapore office, or to work with NEBA Wealth Management licenced via Labuan. NEBA Financial Solutions Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

13 Nov, 2019
NEBA Financial Solutions
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24Oct2019: Do I like 95% Capital Protected Structured Products??

Don’t we have a duty of care to our clients?? Questions surrounding Capital Protected investments get sent our way every month without fail. The answer to this particular one is: “No I do not?” The reason is quite simple. The amount of potential return is impacted too much for protection, which in most cases, cannot justify the cost. I will attempt to break down my concerns one at a time. Miselling Have you ever read the book “Story Selling for Financial Advisors”? If not, I recommend it. It teaches the power of adding stories to your selling pitch. The problem is that IFAs are sometimes sucked into the story themselves by some handsome salesman/woman who plays on their emotions with a good story behind a product and flog the junk on the back of that story to their clients. Then when everything goes not as hoped, they scream and shout and accuse the provider of misselling. As sales people ourselves, you’d think that we’d be immune to such stories and be able to fact check the information to see if it backed up the story. What is most likely to happen? What are the risks? Too often we only hear the “best case scenario” and act like American Rupublians or Democrats and are blinded to anything except the side of the story we want to hear. You’ll be shown a Fact Sheet with infomation showing a potential to double your money. But will the FTSE actually go up 100% in the next 5-6 years???? It is often said that the FTSE goes everywhere and nowhere. Low Return If the return is based on the performance of the FTSE, you’d have to be pretty confident that the FTSE would be going up. Otherwise you’d be better keeping your clients money in cash for 5 years. The Graph below shows the last 5 years FTSE perfomance. If the 95% capital protected products out this month (Oct 2019) had started 5 years ago, this would be less than 2%pa to the client. Automatic Loss From the start the client is on the back foot with a 5% loss to make up even if the underlying asset breaks even. Does the client know that he loses 5% the second he invests? Do you? However, 95% Capital Protection sounds a lot better than “5% Loss which hopefully you’ll get back if the investment works”. Unless you are sure the FTSE will go up 25%+ I think there are far better and safer products. Real Capital Protection Capital Protection is only as good as it describes in the detail. So be sure to check the full details and what it is you actually get rather than listening to a story selling sales person. https://nebablog.com/2018/08/13/100-capital-protection-myth-or-real/ But there are Capital Protected Investments out there with Merit. Read the detail on our 90% Capital Protected Investment. Clients get back 100% not 90% and we are introducing a longer 5 year term version shortly. https://nebablog.com/2019/05/16/what-clients-want-but-why-dont-ifas-buy-this/ So what do I think is better?? Something like this has probably more protection even though it has a protection barrier. If the last 30 years are anything to go by, this would have returned 100% of the Capital and at least some coupons if you’d started this product at any point in the past 30 years. Most of the time you would also have received 100% of the return too (depending on when you invested in the past 30 years). More likely to have a higher return too! NEBA are happy to help put a balanced portfolio together to fit the clients attitude to investing. Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds Share this:

24 Oct, 2019
NEBA Financial Solutions
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17Jul2019: Can I afford not to have Insurance?

The real purpose of health insurance is not to save your life (just as the purpose of auto insurance is not to reduce your chances of an auto accident). Health insurance–like auto, homeowners and other forms of property insurance–is designed to protect you from financial risk. One obvious risk faced by those who go without health insurance is bankruptcy risk. At that point, medical bills have not only gotten difficult to pay, they are impossible to pay. The family has to start over financially. There’s lots of scary statistics about medical bankruptcies. Many health insurance providers may make wild claims of how much you can risk by not having health coverage in order to get you to buy a policy. Truthfully, there are serious health and monetary risks that come with having no health insurance. When you live without insurance, even the most basic care, such as a flu shot or prescription medicine, can take a financial toll on you and your family. In fact, an annual checkup alone can prove to be too costly for most Americans. This means that you run the risk of missing preventive care and are more likely to suffer negative health outcomes. Living without health insurance is living with the burden of being unable to provide basic health care to you and your loved ones. Why take the risk? I would bet that every expat Financial Adviser who has been in the industry for more than 5 years would have a client or two who has had to sell an investment policy early due to unexpected medical bills for themselves or a loved one. So why do Advisers not spend enough focus on this aspect of financial planning for their clients? You can’t view health insurance as a potential waste of money. It is the insurance you would hope that you would ever have to use. But when you need it, you are so glad it was there. Speak to a qualified adviser now about the Financial Risks you might be taking and see how you can protect your money and your loved ones. by John Beverley www.nebawealth.com Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

17 Jul, 2019
NEBA Financial Solutions
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16May2019: What clients want, but why don’t IFAs buy this??

This type of investment has investors all around the world drooling from the moment they first read about it. Those who use IFAs might ask “why does my Adviser not recommend this to me??”. The answer is quite sad. It only pays 1% commission to the IFA! Thank heavens that not all IFAs only care about the commission, otherwise a product like this would never get off the ground. They see a safe investment, high fixed returns, short term (with and option to roll next year) amonst other things. Smart IFAs would use this as part of a Portfolio to add stability during market turmoil. Smart IFAs would use this in their presentation to prospective clients to gain trust, new clients and referrals. Smart IFAs know that if every investment chosen in the Portfolio pays a high commission, the risks to the clients money sky rocket! Smart IFAs put the long term wealfare of their clients above short term moneytary gains for themselves. Smart IFAs would use a product like this to build his client bank and have a long term relationship with their clients. If you have been an IFA for more than 5 years and still looking for the next sale or rebalancing investments into high commission paying products to pay for your rent………… are you really a smart IFA? NEBA are happy to help put a balanced portfolio together to fit the clients attitude to investing. Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

16 May, 2019
NEBA Financial Solutions
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30Jan2019: 4 Essential Marketing Tips for Financial Advisors

As a financial advisor, your ability to market yourself is important to the success of your practice, even if you are a fantastic salesperson. The growing competition from virtually all other sectors of the financial industry, including banks, CPAs, robo-advisors and online services requires that you find a compelling method of separating yourself from your competition. We will provide you with some helpful tips to assist you in accomplishing this formidable task. Be Succinct Some of the basic concepts of marketing apply to financial advisors in the same way they do to any other business or profession. A good technique to use in a corporate interview is to give the journalist or interviewer a solid lead concept in perhaps two sentences that concisely summarizes your firm’s key philosophy or benefit. This will entice them to learn more about what you have to offer, especially if you can incorporate a common phrase such as “strike while the iron is hot” or some similar saying that evokes a tangible picture of action. If they are looking for a quote, then you will probably get the greatest amount of exposure with a strong statement of some sort. For example, if you believe that most experts are wrong about what the markets will do this year, then a bold statement to that effect will grab the most attention. Other techniques include making your words rhyme or comparing your idea or business to another common concept or scenario in order to make a readily understandable analogy or metaphor. If your interview will be televised in any way, then be sure to focus on your voice inflection and other intangible elements of your speech and image as much as the content of your speech. The effectiveness of this form of advertising will depend heavily upon your ability to exude confidence and competence to your viewers. 2. Sell a Story Many successful advisors have learned that spinning a compelling yarn to their clients can help them to teach important concepts to their clients and close sales. This strategy allows clients to envision a common everyday process or scenario that corresponds to a financial concept. One of the most common stories used in this manner is the stewpot story that mutual fund salespersons use to sell their products. The story basically outlines the similarities between making a stew and creating a mutual fund, where the ingredients that go into making a stew represent the securities that are picked by the fund managers, and each spoonful of the stew then contains a tiny portion of each ingredient in the stew just like each share of the fund offers a fractional interest in each security held in the fund’s portfolio. You can also use stories from your own personal experience to show clients why you care about them and your business. For example, you sell a life insurance because you had a friend or relative who was financially struggling after they’re unexpectedly a single parent. Relating this story can help clients to see that your motivation for selling this product is not primarily for your own financial gain. 3. Specialize Advisors who zero in on a specific niche can often provide a much higher and more focused level of service than those who try to be all things to all people. Small business owners, government employees, military service people and medical professionals are all popular segments of clientele that many firms have chosen for their exclusive market. This can be especially effective for those who market to those in an area in which they themselves have previously worked. Earning professional credentials in the area of your specialty, such as becoming a pension and tax specialist can also build credibility and enhance your image to your clientele. 4. Networking The digital revolution has made creating an effective internet presence every bit as critical to the growth of your business as the traditional methods of networking such as attending chamber of commerce meetings and obtaining client referrals. A top-notch website that provides the latest online services to your clients coupled with an effective social media campaign can stretch your marketing dollars and increase your appeal to tech-savvy clients. Joining professional societies such as the Financial Planning Association, The National Association of Fee-Based Advisors and other similar groups can also provide you with additional marketing resources and tools as well as a platform for exchanging ideas and finding employees and new job opportunities. The Bottom Line Growing your practice in today’s world requires both old and new forms of marketing that will appeal to an increasingly sophisticated market that demands expertise, technology and individualized service. Financial advisors who are able to meet these challenges will likely see their firms continue to grow and reap commensurate rewards now and in the future. Source: Investopedia Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

30 Jan, 2019
NEBA Financial Solutions
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Financial Advisors,

22Jan2019: Financial Advisors: Essential Tips For Talking to Clients

Financial Advisors spend a lot of time giving their clients advice on how to invest their money, but they often forget to listen to their clients. Each individual client has different needs and concerns that need to be addressed. But without carefully paying attention to those concerns, advisors often miss important information that may help them to best serve their clients and protect their clients’ financial futures. That’s why it’s important for financial advisors to learn how to listen more to their clients and to ask more questions before they start to offer any advice. Financial Advisors need to focus on responding to their clients’ personal needs, rather than just focusing energy on selling their clients on products or investment strategies, even if they believe those strategies may be beneficial over the long term. Starting a Conversation Before meeting with a prospective client, advisors should set up an agenda to follow during their client meetings — and stick to it. This will help to better manage their clients’ expectations and to make sure that the meeting stays focused and on track. Advisors should also send their client a copy of the agenda a few days before the meeting so that the client will have time to add their own topics or issues to the agenda that they may want to bring up and address during the discussion. It’s a good idea for advisors to start a meeting by asking their clients open-ended questions. They should then allow the client the time that he or she needs to assess their own unique financial situation and to look at what some of their future financial needs may be. Advisors should be sure to take meticulous notes when their client is answering so that they can review them and make sure that they really understand their client’s concerns. The advisor should then write a letter to their client, which includes both the questions and issues the client raised at the meeting, as well as some helpful recommendations for solutions for the client’s concerns. While open-ended questions may at first be uncomfortable for some clients to answer, most people start to become more comfortable with this line of questioning as they get used to it,and end up appreciating the interest the advisor is showing in their current situation and their future. Some of the questions asked may center on the client’s family situation, career goals and his or her basic plans for financial independence in the future. Advisors should also pay attention to their client’s body language when answering these questions. If the client seems disinterested or uncomfortable with the line of questions they are being asked to answer, the advisor should change tactics. In most cases, however, clients are open to talking about themselves and their goals and are appreciative of the advisor’s interest in their situation. They may also end up giving their advisor some insight into how they can better serve them or point them in the right direction, in terms of achieving their financial goals. Learn Retirement Goals Advisors should be sure to ask their clients how they foresee their retirement. The advisor should ask their clients where they see themselves and their financial situation in the next five years, the next ten years and so on. They should also find out if the client has any particular objectives for managing their wealth in the future. In this way, clients can start to assess the probability that they will be able to attain their retirement goals when they reach the age at which they hope to retire. Also of interest to an advisor should be whether or not their client has hired any other financial professionals to work with them, such as accountants and insurance salespeople. They should find out if their client is pleased with the services they are receiving from these professionals and if not, offer some alternatives. This information will also help the advisor gain insight into their client’s investment strategies and goals. Again, it all starts with listening to a client’s concerns, before talking or offering up solutions. Ask First, Sell Later While an advisors may be tempted to offer or suggest that their client invest in certain products and solutions that will also end up being lucrative to the advisor, it’s important that the advisor clearly asses the clients own particular needs and offers them only those products that are tailored to those specific needs. In fact, an advisor should treat each client meeting as if it’s the first time that he or she is meeting with this client. By starting the meeting off with a line of questioning, the advisor may hit upon some new information that will lead him or her to some more valuable information about the client. The advisor will gain new perspective on what the client is looking for and then will be able to better offer up new investment products and services, which will be helpful to the client in terms of reaching their financial goals. The Bottom Line Advisors need to ask their clients open-ended questions and show a clear interest in their clients’ specific situations. In this way, they can tailor their advice to that client’s particular needs, risk tolerance, and the way in which the client sees their financial future playing out. Source: Investopedia Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

22 Jan, 2019
NEBA Financial Solutions
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Financial Advisors, Tips, Wealth Management,

15Jan2019: How Financial Advisors Are Leveraging Social Media

Today’s financial advisors are well aware of social media giants like Facebook, Twitter and LinkedIn, yet many still don’t know which levers to pull and which buttons to push to make social media a key tool in their firm’s marketing campaigns. How can financial advisors better leverage social media to attract new clients and solidify relationships with existing clients? Here are 5 good tips that experts say every financial advisor should have in his or her social media marketing arsenal. 1. Spread It Around For starters, financial advisors should not be looking to use social media strictly to sell products and services. There are significant regulatory considerations, and in addition, these channels aren’t suitable for the delivery of financial products and services. However, social media can be a very powerful tool in other ways for advisors. Social media is a fantastic content distribution platform, giving advisors the ability to showcase intellectual capital and thought leadership. Social media can also be used to promote personal and corporate brands, and help “humanize” the brand. The trick is to make Facebook, Twitter and other social media outreach programs work for you – instead of the other way around. 2. Generate and Share Relevant Content According to Michael Idinopulos, chief marketing officer at PeopleLinx, a social media services company, investment customers and prospects are hungry for advice and tips that will help them take their next steps on the road to solid financial planning. “So generate content – videos, blog entries, case studies – that helps them solve a problem or increases their awareness on a hot topic in the industry,” he advises. “Share this content as a status update and experiment with timing − you’ll reach a lot of contacts first thing in the morning or in the evening as they check email and LinkedIn after dinner.” 3. Join LinkedIn Groups Joining relevant discussion groups is a great way to connect with customers and prospects to increase your brand awareness,” Idinopulos adds. “Once you are a member of a discussion group, you have the ability to send personal messages to members of that group,” he says. “However, as a best practice, consider this functionality to be a privilege to be used judiciously so you don’t risk being labeled as a spammer.” 4. Use Faceted and Saved Searches The “Faceted Search” function on LinkedIn allows financial advisors to target your searches for prospects based on seven different facets: current company, past company, location, relationship, industry, school and profile language. Once you’ve created a faceted search that you find valuable, you can save that search and receive notifications when that search result is updated. 5. Use Social Media to Support Your Investment Advice Accenture’s Pigliucci, says that advisors can use sites like Facebook, Twitter and LinkedIn to build trust and rapport with customers. “If an advisor makes a recommendation but doesn’t take time to explain it, that will erode trust,” he explains. “A better way would be to make a recommendation is to push some information about the recommendation and links to outside sources to the client’s computer or tablet, and give them time to think about it.” The Bottom Line Financial advisory clients are increasingly turning to social media to streamline, and even help manage, their investment portfolios. Financial advisors who aren’t working with social media might risk being left behind – perhaps permanently. Source: Investopedia Visit www.nebafinancialsolutions.com to see our Structured Products and UCITS Funds

15 Jan, 2019
NEBA Financial Solutions
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Facebook, Financial Advisors, LinkedIn, Social Media, Twitter,

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